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Another possible reason why vampires have become more popular in recent years is the artistic creativity that writers are taking with this character

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The movie which came out in 1913 titled The Vampire showed a different side of vampires for the world to see being females as the lead roles, originally inspired by a painted of a female vampire made by Philip Burne-Jones.

http://www.freemooviesonline.com/movies/horror/brief-history-of-vampire-movies.html

Defining a genre can be problematic, the musical for instance, as described by Collins is a 'multifaced, hybrid and complex’' genre.

Collins, Jim (1988):'The Musical' in Wes D. Gehring, Handbook of American Film Genres, New York: Greenswood Press. P.269

“genre must adapt”
Fulton, Helen, (2005) pg. 138

With all the recent interest in vampires , it seems essential to note that the vampire character is one of the most ubiquitous in the history of cinema, extending from the earliest days of cinema to present-day manifestations.

http://www.topix.net/music/gothicv

" an impossibly beautiful, porcelain-skinned teen with a loving soul who refuses to drink human blood.

http://www.buffalonews.com/entertainment/article16334.ece

The Hypodermic Needle Theory suggests audiences are completely passive to their surroundings, “Uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along" .

Even though the young female audience can be seen as passive viewers where Vampire films “brainwash its audience with base, deceptive promises and appeals, designed to promote materialism”

 Wiki link

Holte, James Craig. (1997) Dracula in the Dark: The Dracula Film Adaptations. Greenwood Press.